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USE CASES

Case Study Egoditor
(now Bit.ly)

Upgrading the tech infrastructure for a winning SaaS player

Egoditor (now Bit.ly Europe) was looking for a quicker and more efficient way to leverage its market position.
They chose Zeile7 — an expert in end2end digitalisation and software engineering — to shift to a lean & nimble tech platform. The goals were efficiency and higher throughput.

Key Challenges

No matter how simple or advanced your QR Code needs, Egoditor (now Bit.ly) has you covered. We wanted to modernise and upgrade their existing tech infrastructure to match their market position. The goal was to unlock scale for the product, which was already successful on the market.

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Solution

  • Migrated all the domains to AWS.
  • Migrated from Subversion to Git and Github.
  • Dockerised all applications.
  • Introduced build pipelines with Github Actions.
  • Introduced terraform for Infrastructure-as-Code, importing all AWS. infrastructure into terraform.
  • Introduced unit, end-to-end testing and test automation with cypress.js.
  • Introduced monitoring and alerts.
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Results

We increased the deployment speed, decreased the errors, and cut costs.

The introduction of unit and end-to-end testing helped increase the confidence level of the team and improved coordination.

Overall, changing the deployment process resulted in deployments without outages.

The whole infrastructure scaled from 5 million ARR to 70 million ARR while only doubling the operational costs because of increased traffic.

Technologies used

About the author

Henning Groß

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

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