read-more-arr slider-arr-left
hero-image

USE CASES

Extraordinarily bold new products: an experiment

An extraordinarily bold content experiment

The Client has an impressive content catalogue across all media types: Video, News, Magazines, Books, Audiobooks, etc. To evaluate new business opportunities, they decided to create an independent unit evaluating new products, ideas and technical approaches. Z7 helped to set the stage for this.

Key Challenges

The main goal was to harness the best business performance from the existing content assets in the company into new products. With the current whirlwind pace of innovation, there often are underexploited pockets of opportunity. We saw a few clear strengths that could shape up into additional revenue streams and we went for those with our signature determination.

image

Solution

Through our network, we provided the majority of the engineering and product team. Zeile7’s resources led the project as interim-CTO. We implemented the first prototype of a cross-media-aggregator. We built a remote-first tech-company right before Covid-19 kicked in. The outcome was a highly effective organisation in times that others were struggling.

image

Results

After the prototype was proven functional, the client merged the venture with its existing business units and leveraged the huge amount of knowledge and technology created during the nine months of active operation of the experimental spin-off.

About the author

Henning Groß

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

Our latest projects

Launchpad for New Products and Technologies

Corporate, Execution, Strategy

The Client has an impressive content catalogue across all media types: Video, News, Magazines, Books, Audiobooks, etc. To evaluate new…

READ MORE

Let us advise you personally

Daniel Bunge Account Executive Marketing + Sales
Make an appointment
Meet the team

By loading the calendar, you accept Google's privacy policy.
Learn more

Load calendar