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USE CASES

Use Case Egoditor
(now Bit.ly)

Upgrading the tech infrastructure for a winning SaaS player

Egoditor (now Bit.ly Europe) was looking for a quicker and more efficient way to leverage its market position.
They chose Zeile7 — an expert in end2end digitalisation and software engineering — to shift to a lean & nimble tech platform. The goals were efficiency and higher throughput.

Key Challenges

After modernising the tech infrastructure, Zeile7 and Egoditor (now Bitly) was eager to follow suit with the product. We wanted to improve the client experience and client centricity of the internal processes. We already knew a lot about what users wanted, how they used the existing services, so we wanted to introduce new elements and increase the stickiness of Bitly’s services.

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Solution

  • New login/registration pages using OpenId Connect with AWS Cognito.
  • E-Mail Service to host and track mails, send mails asynchronously and migrate away from raw HTML emails and SMTP servers. 
  • Geolocation Service with in-memory database.
  • Optimization of database queries and load. 
  • Extracting the QR Code image creation to scale in independently, improving the performance by using a different image rendering library.
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Results

We improved performance multifold, enabled the takeover and in-sourcing of the bought products from multiple previously separate channels.

We eliminated some of the hurdles experiences by the users.

Together, these changes made scale possible and – soon – a reality.

Technologies used

About the author

Henning Groß

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

Henning is co-founder of Zeile7. He has built companies like Element Insurance and Upday before and holds two decades of experience in the tech industry. He held interim Chief technical and lead engineering roles at multinational media giants Bertelsmann, AxelSpringer and other global knowns.

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