USE CASES

Use Case Egoditor
(now Bit.ly)

Corporate
Execution
Medium Sized Business
Staffing
Start-Ups
Strategy
Upskilling

Upgrading the tech infrastructure for a winning SaaS player

Egoditor (now Bit.ly Europe) was looking for a quicker and more efficient way to leverage its market position.
They chose Zeile7 — an expert in end2end digitalisation and software engineering — to shift to a lean & nimble tech platform. The goals were efficiency and higher throughput.

Key Challenges

After modernising the tech infrastructure, Zeile7 and Egoditor (now Bitly) was eager to follow suit with the product. We wanted to improve the client experience and client centricity of the internal processes. We already knew a lot about what users wanted, how they used the existing services, so we wanted to introduce new elements and increase the stickiness of Bitly’s services.

Solution

New login/registration pages using OpenId Connect with AWS Cognito.
E-Mail Service to host and track mails, send mails asynchronously and migrate away from raw HTML emails and SMTP servers.
Geolocation Service with in-memory database.
Optimization of database queries and load.
Extracting the QR Code image creation to scale in independently, improving the performance by using a different image rendering library.